It sounds obvious, I admit.  But it’s an important rule to remember.  Trusting the other company comes from doing enough background research — you could call it “background due diligence,” I suppose.  Back in law school, I remember this rule often being repeated by professors.  These days it pops into my head more often, and it’s a rule that businesses must abide by.  In more dire economic times (now), businesses need to be especially cautious and engage in more diligent background research, especially if conducting business with a company for the first time. (more…)